(Dan Tri) – A new survey shows that the young generation of contemporary audiences is very hesitant to watch… `hot` scenes.

In Western social life, there is a quite familiar phrase, `sex sells`, roughly understood as content that incorporates erotic elements will often become attractive and popular.

Accordingly, people often integrate erotic elements into products or services, as well as into the advertising process, to help the sold product or service become more popular, thanks to the attractiveness of the product or service.

A new survey shows that the young generation of contemporary audiences is very hesitant to watch… `hot` scenes (Photo: The Guardian).

That’s why in many movies, people often include `hot` scenes.

However, this way of thinking will have to change, at least in the field of film production, because the contemporary generation of young people seems to be afraid of seeing… `hot` scenes.

A survey was recently conducted for 1,500 American teenagers aged 10 to 24, conducted by a research team from the University of California at Los Angeles (USA).

More than half of the survey participants (51.5%) want to watch movies that portray pure love, promote spiritual values and do not exploit `hot` scenes.

Researching the tastes of generations of audiences is something that Hollywood filmmakers are very interested in.

The contemporary young generation is the public group that is exposed to `hot` content much more than previous generations (Photo: Radio Times).

The contemporary generation of young audiences was born when the Internet, smartphones and social networks have gradually become familiar in social life.

The contemporary young generation is the public group that is exposed to `hot` content much more than previous generations, because they often go online.

When coming to movies, this public group wishes to see sophisticated and unique content that brings pure vibes to spiritual life, instead of hot content that appears `abundantly`.

Dr. Yalda T. Uhls – the head of the survey – commented: `The contemporary young generation appreciates the depth of emotional relationships, they highly value spiritual values. This is reflected