Korean youth lead their parents to have cosmetic surgery to show their filial piety
Three years ago, Kang – a 65-year-old woman living in Gyeonggi province (South Korea) – decided to have eyelid lift surgery with the aim of improving her eyesight and regaining her beauty in her old age.
`There are no words that can describe my happiness. This surgery made me feel youthful and full of vitality. After that, I advised my sisters to try it.
It is no longer strange in Korea for middle-aged people to visit the hospital for surgery
A customer uses cosmetic facial tightening surgery services in Korea
These images have made the rest of the world surprised by the skills and tolerance of Koreans
It turns out that Ms. Kang and her friends are among a growing number of elderly Koreans willing to go under the knife to look younger.
Understanding this psychology, many cosmetic surgery clinics have launched marketing advertising tricks called `filial cosmetic surgery`: Children will spend money for their parents to renovate their beauty like a child.
A Korean beauty Vlogger named Nadoc also did a reportage when he took his mother to the clinic to ask for advice on a face lift because she saw that her mother’s skin was getting worse and worse.
Image of vlogger Nadoc taking his mother for facial tightening
`In the past, I really liked taking photos, but now I don’t because my skin is sagging. Seeing my daughter confide in me and then ask to go to the clinic for advice, I was also curious` – Nadoc’s mother said.
This emerging class of Korean elderly people interested in beauty care is called the `OPAL generation`, including those born from 1955 to 1965.
Signs of cosmetic surgery clinics in Apgujeong-dong district (Seoul)
There are a lot of billboards like this in Korea
It is known that, although the COVID-19 pandemic in Korea is quite complicated, it has not made people lose their passion for surgery.
“Our main customers now are people in their 50s and 70s.
“The most popular services for the elderly are eyelid surgery and facelift.
Source: Korean Herald